Our history

“For years, I have seen my mother pouring her bottles of nail polish into each other. "Why are you doing this? It is dangerous to handle such chemical solvents! "I told her one day. And she answered : " Because the brushes are too short to reach the bottom of the bottle, I spend time trying to collect the bottom drops and it is still a waste, so I pour them! ».

At that moment the idea was born, there was surely another way to make nail polish easier to use, to avoid waste and at the same time to reduce chemical solvents.

It was during my studies that I started to bring this idea to life. Coming from a training as a laboratory technician in cosmetics, and in management of cosmetic companies, I had developed an affinity for natural products.

Two years later, thanks to great encounters and a growing desire to offer healthier and more environmentally friendly products, Clever Beauty is coming to life and it’s also thanks to you!

Maeva

Maëva Bentitallah,
Founder of Clever Beauty

BEAUTIFUL ENCOUNTERS MAKE GREAT PROJECTS ...